Cold truth time! Pretty much any business of any size will benefit from the use of quality brand photography? Does that mean the same businesses would benefit from personal brand photography? The truth is no, not all businesses would benefit from the personal approach to brand photography, but the vast majority will.
In fact, personal brand photography is crucial for certain types of businesses.
New Business Startups
Brand new businesses can greatly benefit from personal brand photography because it is a tool to help them start out with strong and relatable branding from the very start. Many startups, short on cashflow, leave branding and marketing efforts for the future when they hope to have profits. But the truth is marketing is non-negotiable from the very start.
How do you generate a buzz for your opening? How do people even know you exist? And without some strong personal branding through photography, how can consumers discern who you are and what you’re all about? In addition, any professional with a new product launch or location opening can generate the same sort of interest with quality photo-centric marketing.
So many people become entrepreneurs because they are tired of sitting at a desk in a cubicle and not interacting with real people. They feel stifled when they can’t serve others directly and see the long-term benefits of that service in other’s lives. Entrepreneurs who want to connect at a deeper level with their clients should utilize personal brand photography.
Business owners with high personal standards will find that this type of photography not only meets their needs but also satisfies their desire to represent their business in the most professional way possible. I hammer this idea often in my posts, but people do business with people, and humanizing your brand in your advertising efforts builds a two-way bridge between you and your target audience.
Service Oriented Businesses
Businesses that offer services can communicate a great deal about what they do for clients and how they make those clients’ lives better. This is especially true for professionals in health-related fields such as doctors, chiropractors, physical therapists, dentists, optometrists, and therapists and other similar professionals. These highly-specialized business leaders can set themselves apart by not only putting a human face to their practice, but show the public what the experience of working with them will be like.
You can showcase your service environment and display how clean, modern, comfortable, and inviting it is for your clients. You can show how you work with your clients and how their lives will be made better by knowing you.
Coaches and Counselors
Coaches, mentors, trainers, counselors, lawyers, photographers (yes, photographers!), and other one-to-one professionals can potentially gain from personal brand photography more than almost any other type of business. Think about this: Every client who hires you is going to form a face-to-face relationship with you. Doesn’t it make sense to show them who you are as before they ever meet you in person?
Using personal brand photography in your marketing not only helps potential customers get familiar with your face, but they can also get a glimpse into your day-to-day service with photos that show you in action serving others. You can answer a lot of subconscious questions with great photography and be ahead on forming a trusted relationship with new clients before they walk in your door.
Local Mom-and-Pop or Brick-and-Mortar Stores
Let’s face it, competing against corporations and big box stores with billions in their marketing budget and a nationwide reach of hundreds of locations is very difficult for the average local business. It’s no surprise that most local businesses can’t compete on price. Brick-and-mortar stores win customers through service and experience. What may surprise you to learn is that a mom-and-pop business can dominate the local market fairly easily through a strong marketing campaign.
A local store has the advantage of only needing to market to their potential customers within a small radius—their neighborhood, their town, or their county. Using personal branded photographs in your local marketing goes a long way toward humanizing your business and reminding customers that they will get an exemplary personalized service when they do business with you. This leads to a band of loyal customers.
Social Media Influencers
High-octane movers, shakers, and tastemakers are always in need of more social media fodder, and that usually means more photos. Such influencers can set themselves apart from the rest of the pack with quality photographs while all the rest keep generating their daily duckface selfie.
If you’re a social media influencer you understand the need for unique visual content—your audience is hungry. Feed them and your brand with high-quality photography.