Image courtesy of Solar Crossfit.
What IS a Personal Brand?
Branding is all about how you present your business to the world, so what IS a personal brand?
A personal brand is YOU! What makes you different and unique? How do you stand apart from the crowd? How do you gain the attention of potential customers?
Think of your personal brand as a sort of resumé, but not in the traditional sense. How does the world see you and your business? Your personal brand can and does influence how others view your business. You can use your personal brand to guide potential customers in the direction you want them to move—but only if you actively manage your brand. If you’re not actively managing your personal brand, then you have no influence over how the outside world perceives you and your business.
Think about the biggest, most successful brands in today’s marketplace. Every one of them came from humble beginnings, whether you look at Walmart, Chick-fil-a, Apple, or Amazon. All of them have had their ups and downs over the years, but every successful company has at least one thing in common: bold and consistent branding.
What can effective Personal Branding do for you?
Effective personal branding—branding where you take charge of the discussion—can make you stand out in a saturated market by:
- Building trust
- Establishing credibility
- Increasing your influence
- Growing your customer base
- Expanding your network
- and Boosting sales and profits.
The problem is that marketing today is both easier and harder than ever before. It’s easy because anyone can start an ad campaign on Facebook with just a little pocket money. It’s hard because, since anyone can do it, just about everyone is doing it. This creates an over-saturated, noisy marketplace.
So how do you rise above the noise? How do you distinguish yourself in a market where anyone with a Facebook account and a credit card can launch an ad campaign?
It’s all about figuring out who you are, creating a consistent brand image, then using it to tell your story to the world.
When you know who you are and can articulate it to the world in a compelling way, you suddenly have more control over the narrative surrounding your business. If your customers—past, present, and future—don’t see you the way you want then it’s time to take control of your image and attract more customers to your business than ever before.
How do you figure out your brand? We’ll cover that topic in an upcoming post.