To make the most of your Personal Brand Photography session, both you and your photographer need to have a good handle on your brand identity. What’s your brand identity? It’s all the disparate parts of your brand—from your brand name and logo to your style—working together to create a bold and consistent brand image.
What’s Your Current Brand Identity?
If you’re even the slightest bit unsure what your current brand identity is, take some time to Google yourself and see what results you get. Try typing your name or your business name into Google and see what comes up. Try different search criteria such as your full name or business name in addition to your industry or service niche, or your name plus location, or your industry or service niche plus your location.
- Are you seeing the search results you expected?
- Are you satisfied and comfortable with your current and future customers seeing these same results?
- Does this information support your professional image?
- Does this information match what you think about your brand identity?
- What have former customers said about you and your services on Google, Facebook, or Yelp reviews?
If you don’t like what you’re seeing—yet you know you’ve done a great job and provided top-notch services—it’s possible you simply haven’t defined your brand identity well enough yet. That means it’s time to aggressively take control of your brand image—a process of which brand photography is one of the final, yet most-crucial, pieces.
Refine and Hone Your Brand Identity
There are several steps you can take to nail down your brand image to ensure it’s bulletproof and easily recognizable to the public. It all starts with your Mission Statement.
Some of you rolled your eyes when you read the words “mission statement,” and it’s true that the term has been somewhat overhyped in today’s business strategies. Ignis Images prefers to encourage our clients to craft a far more conversational and friendly type of statement called your Core Value Proposition Statement. Originally coined by Michael Hyatt, a well-written Core Value Proposition Statement puts you in a position to turn your vision into action. You see, unlike a generic mission statement, a Core Value Proposition Statement is less about who you are and more about what you DO to serve your clients.
To craft a Core Value Proposition Statement, simply fill in the blanks below:
I am _________________ [your name/brand name],and I help _________________ [target audience] do/understand _________________ [your unique solution, parts 1 and 2] so that _________________ [your promised transformation].
Here’s my Core Value Proposition Statement at IGNIS IMAGES for my Personal Branding customers:
Ignis Images helps professionals, entrepreneurs, and business owners take their social media and print marketing to the next level by delivering vibrant, high-quality story-telling images that strengthen my clients’ brands and spur their customers to action.
As you can see, you’ll need to massage the wording around and within the blanks to best describe who you are and what you do. Dig in and start crafting your own statement, hammering out different versions until you find the one that best describes who you are, what you do, and how you do it. Go old-school and grab a sheet of notebook paper and write until you feel like you have a winner.
Here’s the point: If you can’t describe who you are, what you do, and how you do it for yourself, how do you ever expect your potential customers to have the slightest clue?
A strong Core Value Proposition Statement will allow you to boldly define everything else about your brand identity—your message, your logo, your colors, your processes, your online presence, and your marketing. When you know who you are without any doubts, then you and your photographer can bring that message to life with stunning portraiture.