Trying to get a new business off the ground is difficult. It’s takes not only a great deal of time and hard work, it also takes defining and marketing a strong brand. I’m no stranger to the needs and processes of marketing a business online—I was once an ad manager for a very successful blog—but doing it for myself from scratch was somewhat daunting. I’ll admit I was overwhelmed and needed help.
But what kind of help? As a startup, I realize the need to spend money in strategic ways in order to generate profits over the long term. Having said that, I was in no position to hire a social media manager or virtual assistant, especially when I hadn’t gotten a handle on my own marketing processes. How could I train someone else to do the job well when I wasn’t sure how to do it myself yet?
Using my previous experience, I knew I needed a software scheduling solution—something that would not only allow me to schedule blog and social media posts, but also tie all those efforts together so that they work in concert with one another rather than within individual, disconnected silos. There are a lot of solutions out there, but the more I researched the various solutions, the more I discovered one particular service rising to the top of the list.
CoSchedule—The Swiss Army Knife of Social Media Marketing
Not to knock any of the other social media scheduling services and applications out there, there are a few features that make CoSchedule rise above all the rest. I’ll step through each of them one-by-one, with examples showing how I use these features myself.
1. Tie Social Scheduling Directly to Blog Posts
One of my main marketing tools is my own website where I regularly share posts about Brand Photography as well as Tips for Clients. These two blog post categories—in addition to my Portfolio—are the strongest tools on my website, so it’s highly important that I’m able to push those posts out to my social media channels in a timely manner without too much fuss. So, every time I write a blog post I want to share on social media, I create a related Social Campaign in CoSchedule that is triggered and sent out to my followers on social media on a pre-determined schedule.
I love that I can do all of this scheduling within the admin area of my website. CoSchedule offers a WordPress plugin that creates an editorial calendar so that I can not only see and schedule all of my posts in one place, but I can also see and schedule all of my related social media—whether those social media posts are directly tied to a blog post or not. As you can see in the image below, the CoSchedule calendar shows me ALL of my blog and social media posts regardless of how and when they were posted.
Plus a huge bonus, if I want to change the day a scheduled post gets pushed out, I can simply drag-and-drop that post from one day on the calendar to another. Awesome!
2. Bulk Social Media Scheduling
One of the main features I was looking for, as mentioned above, was the ability to schedule my posts in bulk. There are several services out there that come pretty close to doing what CoSchedule accomplishes, but none of them do it as neatly or as efficiently. I love the ability to take any sort of post, write one single set of copy, and push it out to as many of my social media channels as I choose—complete with images, links, and hashtags.
On top of all that, I can choose multiple dates in bulk for these posts. So if I want to schedule a post for tomorrow and then repeat that post in a month, or two months, or six months, I can accomplish all of that scheduling in one place.
3. Automated Social Media Scheduling
Now we come to a feature I couldn’t find on any other service, and didn’t even realize how much I needed this feature until I started using it. CoSchedule introduced me to Best Time Scheduling.
Oh. My. Goodness. Best Time Scheduling is awesome. I’m not sure what the algorithms behind it all are, but somehow CoSchedule knows the best time to push my posts to each of my social media channels so I don’t have to sit here and spend all kinds of time wondering when I need to send stuff out. Plus—and this is a huge plus—if I schedule multiple posts per day to any particular channel and choose Best Time Scheduling for those posts, CoSchedule reshuffles all of the scheduled posts based on content to get the most engagement possible out of my followers.
4. Reschedule Your Best Content with Ease
CoSchedule also boasts another feature I haven’t seen anywhere else called ReQueue. Using Best Time Scheduling, ReQueue allows me to reschedule and reuse my best-performing content and helps fill any gaps in my social media marketing efforts.
5. World-Class Analytics
And just how does CoSchedule know what my best content is and when to ReQueue it? CoSchedule comes with top-notch analytics built in to the app. Not only is CoSchedule watching the performance of my posts, but it is using that knowledge to help guide my future reuse of those posts. Why reuse a post that didn’t perform well? Why fail to reuse a post that got lots of engagement? CoSchedule’s analytics help prevent such mistakes—and it does it all in one place just like scheduling. I don’t have to leave my CoSchedule dashboard—or even my WordPress admin area—to take a peek at the analytics for every social media channel.
More bonuses that I just don’t have time to cover here include integration with all of the top email marketing services out there like MailChimp, ActiveCampaign, and more. If you’re part of a team, CoSchedule allows you to collaborate not only your team management but also your project workflow. Projects can be assigned to individual team members and multiple team members can contribute to projects across the entire calendar.
And you get tools that help refine your blog and social media posts such as a built-in headline analyzer—a feature that’s worth paying for all on its own.
I Can’t Recommend CoSchedule More Highly
I’m so impressed with CoSchedule that I intend to recommend it to all of my Personal Branding clients in the future. My Personal Branding clients are very much like me and need to efficiently manage their marketing across a wide array of social media platforms, their website, and their email newsletters. CoSchedule so revolutionized my own marketing efforts—saving me dozens of hours of extra time—that I truly believe it will do the same for my own customers.
I encourage you to try it yourself! Get a 14-Day, no obligation, free trial when you click any of the CoSchedule links found in this post. They don’t even ask for your credit card number until your trial is over, and you get full access to all CoSchedule’s features during the trial. What do you have to lose?
Trust me. If you’re overwhelmed by marketing your business or brand online, CoSchedule can certainly help you get everything in order, restore calm, and help you find more time to get things done. Try CoSchedule today!