Make a Bold First Impression
Remember the old saying, “You only get one chance to make a first impression?” This applies to your business too! High-quality personal brand photography helps you make a bold first impression, but that’s not all.
You’re one of a kind, which means your business is one of a kind—even if you offer similar products or services as another business in your community. Personal brand photography demonstrates your brand’s message to your audience while putting you at the forefront of your business to create a human connection. It’s always better to show rather than tell, and that’s just what personal brand photography does for your business.
Customers love a strong brand and using the right visuals to communicate your brand story instantly elevates your marketing. The moment people see your on-brand imagery they’ll want to know more about you and your business.
Take Control of Your Brand Narrative
Strong personal brand photography allows you to control the narrative around your brand. Branding expert David Brier says, “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” Creating and maintaining a vibrant internet presence—not only on social media but on business listings and review sites—is one of your most powerful marketing tools. Consistent brand photography shows what you do, how you do it, and can even communicate why you do what you do on an emotional level.
Telling your story begins with your photos.
Do people see what you want them to see? If not, then why not? Now is the time to take control of your image and attract more customers to your business than ever before. It’s time to make a bold first impression that sets you apart from the crowd. Personal brand photos capture your brand’s personality and style and create a human connection with your target audience.
Beautiful brand imagery allows you to connect with your ideal audience. Making it personal by including yourself in the photos adds style and personality that speaks to the needs and desires of your potential customers. This is how you humanize your brand, by showing the person behind the product, service, logo, and website.
Quality imagery is timeless and improves engagement. Check out this SlideShare of fifteen visual content marketing facts and consider how adding personal brand photos to your marketing arsenal can help you take advantage of this powerful medium.
Visual content helps translate your personality into something more recognizable for your audience. Humans are primarily visual beings. We are drawn to eye-catching, aesthetically pleasing images. On-brand photos draw the attention of potential customers and remind former customers about your business.
Quality photography builds trust by allowing your potential customers to see you in the photos either creating your products, using your products, demonstrating their use, or performing your services. Imagine your customers seeing you in relation to your product or service rather than a stranger in a staged stock photo. Customers have a visceral reaction to such photos—a subconscious realization that you stand behind what you’re selling. They see you—a real person they can meet and speak with in person.
If a picture is worth one-thousand words, then it becomes obvious that personal brand photos allow you to communicate your brand message more effectively. Strong brand photography highlights your position in the marketplace and grabs your audience’s attention. You’ll get noticed and be recognized in the marketplace because you’ve set yourself apart from the competition.
Elevate Your Personal Brand’s Expert Status
Professional brand photos elevate your expert status. Your custom photos demonstrate the professional nature of your company. Customers innately perceive that if you’re willing to invest in professional branding materials then you’re more likely to stand behind your products and services. This makes your customers more likely to believe in your value. The public will only value you as much as you value yourself.
Your custom photo library gives you the confidence to put your business out into a highly-competitive marketplace. You’ll have visual content you can be proud of that truly reflects who you are and what your business does.
Online shopping and research for shopping is at an all-time high, and will only grow in importance. Even if you don’t sell products online, or offer a service that can be purchased through a website, you can still harness the power of digital marketing. Most customers look to the internet first when researching what to purchase—many customers use Pinterest to help decide what they want—and I can guarantee they’re looking at offerings similar to yours. Use the combined power of the internet and visual content to solidify and enhance your business in the local marketplace.
Customers most often shop by sight, not price. Impulse purchases are a reaction by a customer who may not have considered your product or service as a necessity but were spurred emotionally by your visual content.
Make Referrals Easier
And let’s not forget referrals—the lifeblood of almost every small business. Personal brand photos are a very effective referral tool. Remember, people buy from people, so filling your website and social media with images telling your brand’s story and include your face make it easier for past and current customers to share your business.
How? Imagine those customers tapping “Share” and telling the world, “THIS is the person who helped me. They went above and beyond my expectations!” Yes, word-of-mouth referrals work better than any other marketing, but make getting referrals as easy and painless as possible. It’s not unrealistic to believe you can create a veritable army of loyal fans who will sing your praises across the internet.
Get Started Today
Do you want the power of personal brand photography working for your business? Do you want to make a better first impression, control your brand’s story, elevate your expert status, and make getting referrals easier?
Of course you do, and Ignis Images is here to help. Let me guide you and help make your branding beautiful, powerful, and simple. I take a limited number of clients each year, so secure your spot now!