You and I are bombarded by marketing each and every day. Forbes related a study by Red Crow Marketing found that the average American is exposed to between 4,000 to 10,000 advertisements each day.
Ugh, I can feel hiding from the assault…
The dilemma here is that if you’re reading this article you’re likely a small business owner who is also advertising your business in the marketplace. That means you’re not only adding to the noise, it’s probable your message is getting lost in that noise. You’re ONE of up to ten thousand marketing messages your target audience will see today.
One of the ways you can distinguish your marketing message is by making it an invitation rather than an intrusion.
Advertising Should Be an Invitation to Something Greater
How many times have you fast-forwarded through commercials when watching a show you’ve DVR’d? When watching live TV, how often do you mute the sound during the commercials? Maybe you station surf in the car when the commercials come on.
Why do you do skip ads like this? Because the ads feel like an intrusion.
Your own advertising approach should do everything possible to avoid feeling like the same sort of intrusion. There’s no way to avoid being intrusive altogether—one of the main functions of effective advertising is to break consumers out of their routines, meaning advertising is inherently invasive in an effort to gain attention.
So, your advertising tools must be tailored to create invitations to participate in something greater. How do you communicate you can improve a consumers life? How do you communicate empathy? How do you show a customer you have what they’re missing?
Using photography in your marketing is a no-brainer, but that imagery has to be purposeful. The images you choose not only make a first impression but tell consumers about what you value. Your photography will help determine how your business is perceived by consumers.
Like it or not, perception is reality.
Advertising Should Be Personal
When was the last time you looked at a stock photo in an ad and thought, “Wow, that business really cares about their clients?”
It’s more likely you saw the stock photo and your brain discarded it as irrelevant. Why? Because you’ve seen thousands of stock photos just like it over and over. Because that stock photo doesn’t tell you anything about the people behind the business. Because the stock photo doesn’t connect on a personal level and show what it would be like to be a customer of that business.
Seriously, name a stock photo that’s made a lasting impression on you that wasn’t a meme on Facebook…
Stock photos don’t truly represent who you are and what you do. Stock photos are little more than beautiful, professional models posing in made-up business scenarios that have little to no relation to the reality of your business. You’d be far better off using photos showcasing your smiling face to create an emotional, empathetic connection.
Ignis Images is Here to Help
If you’re not sure where to start or which direction to go to get great advertising photography for your business, that’s ok. Ignis Images will help you refine your brand message and create a library of beautiful photographs that represent you, your passion, and your service to your customers. I can show you how to build a personal connection with your customers and make them feel like they’re the hero of their own story—a story enhanced by working with you.
Let me help you take control of your brand’s narrative. I’ll guide you every step of the way from helping you discover your brand’s personality to telling your story in the marketplace—all while ultimately saving you time in your approach to social media marketing. We’ll cover everything from reviewing your logo and brand colors, choosing outfits for your photoshoot, to showcasing your products and services in an inviting rather than intrusive manner.
Don’t miss out. I can only work with a limited number of businesses each year. Click one of the buttons below and let’s set you on a course toward creating inviting brand marketing.
Post topic inspired by fellow personal brand photographer Becky Rui.