You’re an entrepreneur, a small business owner, a go-getter. You’re creative, resourceful, a fighter, a problem solver, an action-taker. Figuring out how to do things on your own—and do them well—is in your blood.
Hopefully, you’re smart enough and wise enough to know that you really can’t do EVERYTHING great. You realize that becoming a jack-of-all-trades in your business will eventually lead to becoming mediocre at most of what you do. You can’t be great at everything and maintain a growing business, as well as maintain a life outside your business. Yes, your skills and proactive nature helped get you where you are today, but it can’t last forever.
Hiring a pro when you really need one is not only a wise choice, it’s often a profitable one. So many times you’re tempted to simply get tasks done yourself rather than spending the money on outsourcing, but when you always take that route you’re missing out on another professional’s expertise. Here are five reasons why you should find a professional brand photographer.
The old saying “time is money” seems cliché but it really isn’t. You’re an expert at only so many things, so why divert your attention away from what you’re great at doing—especially if it makes you money—by spending time futzing with tasks that aren’t in your wheelhouse? Many of you have already tried spending way too much time trying to create photos with your own camera or cell phone only to wind up frustrated by the experience and disappointed in the results.
You have more important things to do, like creating new products, expanding services, or serving clients better. On top of all this, you probably have a family and social life you’d like to get to every once in a while. That’s why it makes sense to outsource your brand photography tasks as you grow to make more time to do what you do best.
I’ve already mentioned the quality factor. A professional photographer knows how to compose good images, nail the lighting, and how to translate your brand elements into a compelling visual story. These skills came with a lot of practice (more of that time factor). The ultimate quality of the images is one of the ways you communicate to your clients that you’re taking their business seriously and that your products and services are top-notch. Producing quality advertising that’s relatable and tells your business story without looking slick and overly produced helps earn their trust. Customers feel more confident spending their hard-earned money with someone who cares and pays attention to quality at every level.
Owning and operating a business is tied up with emotion, whether it should be or not and whether that’s ultimately wise or not. Have you ever been so close to something that you miss the big picture? Have you ever been so emotionally invested in something that you were unable to identify areas in need of change or improvement?
Guess what, that’s probably what’s going on in your business. Hiring a professional photographer that specializes in branding can help identify weak spots in your branding, advertising, and social media marketing. You may not be able to identify how or where you could do things better but a professional with a logical, emotionally detached, unbiased viewpoint can help you in ways you can’t imagine today.
Speaking of branding, you should realize that a good brand photographer’s top priority will be to nail down your brand and style during a photo shoot. Great photos really won’t help if they don’t dilute your brand message or fail to connect with your target market. Too many small business owners put up with using stock photos that sort of work but don’t really reach the mark. Generic photos won’t connect with your customer base like photos of you and your business will
A good brand photographer takes the time to get to know you and your brand and even takes the time to help you define and refine your brand if necessary. A great brand photographer will go several steps further and help you hone each and every facet of your branding from your logo and colors to your social media and print advertising.
Speaking of generic stock photography, nothing makes you stand out from the crowd more than custom styled brand photography. Exclusivity is a mark of a luxury brand—but looking like a luxury brand doesn’t mean high costs for you or increased cost for your customers. Luxury shouldn’t mean expensive. Luxury can and should mean quality. Stock photos that your customers have seen half a dozen places online—especially when used by your competitors—doesn’t denote quality.
On top of all this, do you know beyond any doubt that you have the legal right to use those photos for your business? Don’t fall into the trap of believing it’s no big deal to grab photos off of stock photo sites or photo sharing sites without being fully cognizant of the licensing agreements and limitations. A great brand photographer will not only provide high-quality, custom photography but offer you a Commercial Use License as well so you can be sure you have full rights to use the photos in your marketing in perpetuity. So, not only does a professional save you time and money in the long run, but also prevents the headache of jumping through legal hoops to secure usage rights.