Today’s business market is internet-focused and social media-saturated. Entrepreneurs and business owners must aggressively market themselves through every available channel their customer base is using. But how do you stand out from the run-of-the-mill marketing campaign? If everyone else is marketing themselves on social media, how do you get noticed above all the noise?
You set yourself apart by telling your story, and your story begins with your photos.
Sure, investing in a personal brand photography shoot seems like a lot of money, but you need to think in terms of what sort of return you’ll get from that investment. The typical successful business spends up to 10% or more of their yearly revenues on advertising. Why? Because they know for every dollar they spend they will get an exponential return.
Custom photography is an enormous advertising asset, one that will actually save you time and money in the long term.
Here are 7 ways personal brand photography will help you build a better brand.
1. Make a Bold First Impression
You already know this, but you never get a second chance to make a first impression. Think about how you make a great first impression in real life? You dress well, look people in the eye with a smile, and shake their hand. How you approach this first greeting flips a switch in the other person’s mind about you—they’re either subconsciously for you or against you.
The same is true in your marketing materials. A personal branding photoshoot ensures you and your brand look good, greets potential customers with a smile, and offers them a strong virtual handshake. Don’t let poor or lackluster branding set turn potential customers against you. Show the world what sets you apart and why they need what you have to offer.
2. Control the Narrative
Branding expert David Brier says, “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” Creating a vibrant internet presence in online business listings, review sites, and social media is one of the most powerful marketing tools available to modern businesses. Take control of your story—both personal and business at once—rather than leaving your reputation open to imagination and hearsay. Engage your audience boldly!
3. Humanize Your Brand
Your brand is not your product or service, it’s not your website or storefront, and it’s not your logo. Your brand is you! Your potential customers want to see your face. Images showing faces on social media get far more likes and engagement, and showing the world who you are builds trust much more quickly than hiding behind your logo ever will. José de Cabo of The Wall Street Journal says, “Users clicking on photos of real life people are twice as likely to convert to a sale.”
4. Communicate More Effectively
There’s a reason why the old saying “a picture is worth 1,000 words” exists, because it’s a statement filled with truth. In fact, studies have shown that the average person processes images up to 60,000 times faster than text. Leverage this power to your advantage with a custom library of unique photography built exclusively for your brand.
5. Create an Effective Referral Tool
When your website and social media presence is full of images telling your brand’s story and showing your face, you make it so much easier for your past and current customers to share your business with friends and family. Imagine clients seeing your familiar face appear in their feed. Imagine those clients tapping “Share” and telling the world, “THIS is the person who helped me. They went above and beyond my expectations!” Yes, word-of-mouth referrals work better than any other marketing, but make getting referrals as easy and painless as possible.
6. Familiarity Strengthens Your Brand
A personal branding photoshoot brings consistency to your brand image by creating sets of photos that tell a story—a story that unfolds over time in your social media channels and brand marketing. The more potential customers see your face and your brand, the more familiar they become with who you are and what you do. As you gain familiarity in their minds, your brand is more likely to be the first one they think of when are in need of what your offer.
7. Increase Your Influence
As your familiarity and reputation grows in the marketplace you will be increasingly seen as something as an expert. When customers know who you are—and you’ve built a reputation for delivering more than you promise—your trust levels will rocket sky high.
Are you ready to take your brand to the next level? Curious to see how you can use personal brand photography to connect to more customers and increase your influence? Schedule your Personal Brand Photoshoot with Ignis Images today.